More than just security – actively promoting your sales with MOBOTIX
When looking at Retail, security such as shoplifting or internal theft comes to mind, apart from these applications MOBOTIX supports data-driven marketing, process efficiency, optimising queues and service which can increase the daily sales and save on potential losses.
MOBOTIX video technology is being used in the current pandemic‘s challenges we are all facing. The flexible, scalable video systems can be used for mask detection and social distancing with the integrated analytics available.
Retail – Actively Promoting Your Sales With MOBOTIX Video Technology
Protection Against Loss of Money and Goods
- Prevent in house stock theft
- Detect shoplifting
- Prevent burglary
- Violence deterrence
- Money monitoring
Building and Personal Security
- Prevent vandalism
- Detect accidents
- Detect objects
- Monitor entry & exit points
- Parking area security
- Fire detection
Access Control
- Control staff access
- Check delivery access
- Monitor customer entry points
- Number of customers
- Check house ban
Pandemic Protection
- Detect wearing of masks
- Count customers
- Avoid overcrowding of areas (ensures social distancing)
- Recognise divergent temperature of people
Sales and Service Optimisation
- Determine heat maps/movement profile
- Data Driven Marketing
- Queue management
- Staff deployment
- Customer profiles
- Parking management
More than just a security camera
Protection Against Loss of Money and Goods
Prevent and minimise damage
Inventory discrepancies result in substantial losses in the retail industry. Two-thirds of these discrepancies are caused by external shoplifters, while the other third can attributed to employees and suppliers. The high-resolution images provided by MOBOTIX cameras enable incidents to be documented, traced and clarified. Hemispherical cameras monitor large areas with their all-round vision and can even detect people “loitering” in the vicinity.
Regardless of light conditions, reliable detection of unwanted persons can trigger alarms automatically through Activity Sensor technology and event triggers. Using object detection and UltraLow Light sensors, MOBOTIX systems not protect the store itself but warehouse space and roof entry points while also being a deterrent for would be intruders.
Video technology can also be linked to the POS system, so that synchronous evaluations of POS movements and video images are possible. This allows inventory or cash register discrepancies to be effectively clarified.
Building and Personal Security
Many people – many unpredictable situations
Incidents occur in retail stores all the time. Vandalism, arguments, accidents, or abandoned bags are some examples. MOBOTIX video technology with intelligent camera software can detect and trigger alarms.
The video system also assists with fire detection and targeted hazard prevention. Cameras can monitor the keeping clear of emergency exits and also protect parking lots and surrounding around the clock.
Access Control
Intelligent control of people and vehicles
Stores are usually freely accessible. Nevertheless, there are restricted areas. Entry can be controlled and monitored by MOBOTIX Video Systems.
MOBOTIX technology can also support you in enforcing house bans thanks to personal recognition. In the wake of the pandemic and for evaluating visitor flows, the number of customers is essential. Intelligent camera technology can record these. Likewise, license plate numbers and vehicle types (trucks, cars) can be detected for access control to parking and
delivery areas.
Pandemic Protection
High security and smooth operations
With restrictions and guidelines due to crises like the pandemic the busier the area is the more control and observance is needed.
With the MOBOTIX 7 platform and versatile analytic apps, MOBOTIX video systems can detect surface body temperature,
if masks are worn and the number of people (even with multiple entrances/exits) and their proximity. In such cases alarms can be triggered and announcements can be made.
IMPORTANT: The multifunctional MOBOTIX video systems retain their added value beyond the pandemic. While many other systems act very specifically, MOBOTIX technology can be adapted at any time for numerous new tasks and scaled to meet all applications.
Sales and Service Optimisation
Increase sales with video technology
MOBOTIX video systems can help increase sales and improve customer experience! With the help of integrated analytic tools, you can gain valuable insights into your customers‘ structure and preferences. Heat maps, show the preferred walking routes. People recognition apps tell you who visits your store (gender and age). Based on this, you can react in a targeted manner. Be it through appropriate product placements or the adjustment of the assortment.
Over queuing and delays allow the management of staff accordingly to serve customers quickly and reliably. Intelligent apps also detect how busy the parking lot is and where there are still free spaces to be found. License plate recognition can also provide you with valuable insights into the catchment area of your customers which could be interesting for the distribution of your advertising.